Artificial intelligence has offered a plethora of benefits for businesses in every sector. The ecommerce industry is among those most benefiting from advances in AI. Therefore, it is no surprise that the market for AI-enabled ecommerce services is projected to be worth nearly $17 billion by 2030.
Ecommerce giants like Amazon are finding creative ways to leverage AI. In 2018, Blake Morgan wrote an article in Forbes detailing how Amazon rebranded itself around AI. AI technology helped the online titan improve product forecasting, deliver a higher ROI on ads to sellers and make better product recommendations.
However, AI is arguably even more beneficial for smaller sellers. If you are running an ecommerce business, then you should try leveraging AI strategically to get the best results.
How AI Can Help Your Ecommerce Business Grow
If you’ve just opened up a business in the booming world of e-commerce, you’re no doubt considering expansion opportunities. Expanding into new markets, a dependable but modest store might become a household name thanks to the power of the World Wide Web. Having a solid foundation for your company is crucial before you even consider growing it.
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A business can’t be built on a shaky foundation like a home. Before thinking about growth, you should guarantee the quality of your products, website, and client service. After you’ve mastered the basics, you can expand your web company as much as you want.
The good news is that AI technology can help you make the most of the opportunities available to you. To expand your internet business, here are some of the most important things you need to do.
Increase Your Efforts with an AI-Driven Inbound Marketing
More and more gadgets and operating systems are supporting eCommerce, making the process quicker and more convenient for consumers. Voice-activated gadgets are increasingly becoming popular among consumers. Consequently, e-commerce businesses that want to grow must prioritize the development of distinctive experiences for their customers across all channels. Inbound Creative Marketing bring consumers to your online business by providing them with useful and entertaining content. In other words, it’s a set of actions that, when taken together, will bring in scalable income for your business.
AI helps with inbound marketing in many ways. The Digital Marketing Institute has shared some examples.
Advertising and Sales.
Blog posts, Facebook updates, infographics, videos, and influencer marketing campaigns are all part of an effective inbound strategy for eCommerce since they repeatedly get your brand’s name in front of your target audience.
AI helps companies create higher quality visuals for their ads. As we stated in the past, AI has helped every business become its own branding expert.
Increase Views With Google
Building a steady customer flow is essential to any online store’s success. SEO is time-consuming and can’t rely just on social media marketing. You need a solid Google Ads plan to increase your business’s web traffic. There has to be some kind of Google Shopping and search advertising included, if for no other reason than to re-market to those who have already visited the online shop.
AI is also helpful for SEO. You can read about some of our tips on using AI for SEO here.
Algorithm Optimization
You should also check whether your company is showing up in relevant Google Search results for its target audience. AI technology has made this easier than ever. Google’s algorithm has to be “pleased” if you want to rank well and have your brand exposed to consumers. Search engine giant Google is solely concerned with providing people with useful information. The algorithm will not consider your site relevant if people find it using the keywords you’ve chosen but are not making a purchase.
Inspecting Old Programs
The software you use to expand your company is as crucial as the software you use to run it. You should probably check the current software to ensure it will be sufficient for the foreseeable future. You need to look at everything from accounting software to marketing software to customer relationship management (CRM) systems.
In order to keep track of your progress as your eCommerce firm expands, you’ll need a reliable inventory management system. If your company is experiencing growth and you anticipate needing extra warehouse space for merchandise, warehouse management is an additional consideration.
AI technology can help you do an inventory assessment. It can inspect applications to see if they are outdated and recommend replacements.
Make Your Site Better
Your choice of e-commerce platform—whether it be your own website or a third-party site like Amazon or Etsy—is crucial to your company’s success. Make sure your website is inviting and appealing to first-time visitors. It is crucial to use high-quality product photos and to provide buyers with all the information they need to make an informed purchase.
Improve the quality of the service you provide to your clients.
Providing excellent service to customers is essential to any business looking to grow. If your consumers have a positive experience with your organization, they may return for more purchases, tell their friends about your services, forget any past negative interactions they may have had with your firm, and even become brand advocates. An inability to solve a customer’s problem is a common reason for leaving a company. A primary goal of every web company owner should be customer retention.
As we stated in the past, AI is great for website development and optimization. Our past article on this topic will give you some advice.
Incorporate Automation
Automation is one of the biggest benefits of AI technology. Incorporating new locations or services into your organization is a labor-intensive process. It’s not unusual for you to devote more attention to certain projects while ignoring others.
With the advent of automation, online business has a bright future. That’s because it’s designed to cut down on the time and money you spend on routine chores. The time and energy you save by automating routine processes might be better spent on higher-value activities, such as developing an engaging content strategy or innovative marketing initiatives. Task automation may pave the way for increased revenue. E-commerce systems may automate customer service interactions, including welcome emails, discount coupon surveys, and the recovery of abandoned shopping carts.