AI technology has become a very important part of modern business. More companies are using AI to automate a number of aspects of their operations and improve their ROI. One study from Accenture found that AI increases the profitability of the average business by 38%.
One of the biggest benefits of AI technology is in the realm of marketing. You can use AI to automate many parts of your marketing strategy. AI can be particularly helpful when it comes to social media marketing.
AI is Invaluable to Social Media Marketing
Nowadays, social media is used for much more than simply commenting on videos and posting pictures of your dog. Many businesses, whether they’re a local restaurant or a medical facility like Northwest Surgery Center, use social media to expand their brand and increase their awareness. It is especially useful for small businesses, which may not have the marketing reach of larger companies.
Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it. This is largely due to the fact that they don’t use the right tools or develop the right strategy, Companies that take advantage of AI can create more successful social media campaigns.
Here are some ways that small businesses can use AI to create a stellar social media marketing strategy.
Increase Traffic with Automated Content Generation
A business’s website contributes greatly to its overall success, and social media can help its traffic. The more traffic you get to your website, typically the greater results your company will see on all fronts. Without a strong presence in social media, your business is missing out on a large chunk of organic traffic that could be funneling through your website and spreading your message, and, in turn, generating revenue. Increasing your traffic is as simple as starting profiles on relevant social media platforms and creating some beginner content.
You will have an easier time scaling your traffic by leveraging AI to generate content. There are a lot of ways to accomplish this. You can create visual content with tools like PhotoShop, Canva and Illustrator. These tools have sophisticated AI algorithms that make it easier to automate content generation. PhotoShop and Illustrator both use AI to record actions that can be applied on batches of images in a folder. You can also use AI video generation tools like Synthesia.io, Lumen5 or AI Studios. You can also use machine learning article generators like Luminoso and The Click Reader to create blog content.
Build Rapport With Customers by Streamlining Communications with AI
Customers are the driving force behind any successful business, which is why building a strong relationship with them is so vital. Because nearly every person today is involved in at least one or more forms of social media, you have a better chance of reaching a wider audience. Businesses should come off as sincere in their profile, connect to and relate with customers, offer promotions and or giveaways, and use the broad reach to promote themselves. Small businesses have the advantage of building exceptionally strong relationships with local customers, as they may know you personally, or will at least feel compelled to support your local business.
You can help with this by using AI to improve engagement. You can have AI-driven chatbots in Facebook or other AI tools to automate engagement. You can also use AI tools to streamline Instagram engagement too.
Use AI Targeting to Promote Brand Recognition
People feel comfortable with what they know, and, as a business, being instantly recognizable should be on your checklist. The reason social media works so well in promoting your brand recognition is because of how many people it can reach. Nearly everyone uses social media daily, and there are multiple platforms to choose from, too, allowing people to come across brands faster and easier than almost every other form of advertisement. By taking the time to focus on your brand’s profile and how to properly promote it to any and all that happens to come across it, they will feel more comfortable using your services.
However, the goal shouldn’t be to engage with everyone under the sun. You want to use data mining tools to understand your customers and leverage AI to automate your outreach strategy.
AI Should be the Backbone of Your Social Media Strategy
These are only a few of the many ways that social media can be merged with AI tools to help your business, but each of them succeeds phenomenally. You will get a lot more bang for your buck if you know how to use AI strategically in your social media efforts. This should serve as a wake-up call to revamp and utilize your business’s social media to the fullest extent if you wish to boost online traffic and strengthen the bond between you and your customers.