We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution.
This past week, a growing number of people have talked about the changes that ChatGPT 4 is brining to our lives. There are even concerns that ChatGPT can encourage cheating in college, because it is capable of passing the SAT and bar exams.
While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.
What Are the Most Prominent AI Tools Affecting Digital Marketing in 2023?
In 2023, the digital marketing landscape is evolving rapidly. Businesses must use AI to stay ahead of the curve to capitalize on their full potential. Providing abundant, exciting opportunities for creativity and growth is a digital marketer’s most rewarding experience and new advances in AI technology make it easier than ever.
And behind every great campaign lies plenty of administrative work, which, luckily enough, has been made easier with numerous tools that offer exceptional support in streamlining your entire lifecycle. Here are the best marketing tools in 2023 that will help level up your game.
ChatGPT
ChatGPT is an AI content writing tool that can help digital marketers create new content more quickly than ever. Companies can use ChatGPT to create blog posts, email series, social media posts and much more.
Search engine optimization: Semrush
Search engine optimization (SEO) is still one of the top marketing tools in any successful digital marketing campaign. SEO ensures that your website appears near the top of search engine results when potential customers type in relevant keywords or phrases. Semrush is one of the best SEO tools available today. It provides users with powerful analytics that allow them to track their progress and make data-driven decisions on improving their rankings. In addition, Semrush provides users valuable insights into their competitors’ strategies, allowing them to stay one step ahead of their competition.
Earlier this year, SEMrush published a blog post talking about the best AI tools of 2023. They mentioned their own AI tool, which is titled Semrush SEO Writing Assistant. This tool allows users to enter their chosen keywords directly in the SEMrush interface and it helps users create their own content that is geared towards SEO.
Social media: Hootsuite
Hootsuite is widely considered one of the best marketing tools for digital marketers in 2023 and beyond. This platform has a number of AI features that help digital marketers. They developed a tool called Hootbot, which is a fully automated social AI tool. Hootsuite can also be integrated with Lately, which is an AI content creation tool.
Using Hootsuite’s AI features allows you to easily manage multiple social media accounts via one central dashboard, letting you seamlessly schedule posts, share content, and track analytics on all platforms. The platform’s integrated analytics provide rich data and insights into your performance on each account, so you can fine-tune your strategies to get the most out of your social campaigns. Using Hootsuite makes staying productive across multiple channels easier than ever, enabling you to maximize the returns of your efforts with minimal effort.
Analytics: Google Analytics
Having accurate data is essential to understanding how your digital marketing efforts are performing as time goes on. Google Analytics provides an incredibly powerful analytics platform, giving you the information needed to assess the performance of each page on your website across multiple areas. For example, analytics can tell you where people come from, which pages have lower conversion rates, or any other trends that need attention. This means you don’t have to rely on guesswork or assumptions about your website traffic; instead, you can make informed decisions based on real insights.
Lead generation and capture: Salesforce Essentials
Lead generation and capture are important components of successful digital marketing efforts as they help you build relationships with potential customers who may eventually become paying clients or loyal followers. Salesforce Essentials offers users powerful lead capture capabilities that allow them to collect information on potential leads such as name, e-mail address, phone number, and many more, while also giving them access to detailed analytics regarding those leads so they can better understand who they should reach out too first or focus more resources on certain types of leads over others.
Use AI Tools Can Help Drastically Improve Your Digital Marketing Efforts
AI technology has significantly changed the state of digital marketing. Finding the right marketing tool for your business doesn’t have to be challenging. Start by asking yourself what you wish to achieve and pinpointing essential features when achieving those goals. No matter what form of current promotion is needed most, rest assured there are plenty of high-quality AI solutions at hand.