Social Media in the Enterprise: Adoption in 2012 [Infographic]
There is no doubt that the social media “phenomenon” has been embraced…
I Love Social Media Because Sample Sizes Can Be In The Millions
I recently wrote a blog post citing ten of the things I love…
How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Social media offers great potential for B2B marketers and PR pros. At…
Splunk: Big Data Machine for Operational Intelligence
Splunk recently entered the financial markets as a publicly traded company (NASDAQ: SPLK)…
Handling The Big Data Faucet
Between the millions of blogs, hundreds of sources of open social information…
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief…
Does Data Quality Matter in Social Media?
Data driven marketing is reliant on high quality data, but with the…
Interview: Don Springer, CEO of Collective Intellect, on Integrated Social Business & the Future of Social Media Metrics
This week as part of our executive series, I talked with CEO…