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Tag: roi

More Amazing Social Media Statistics

A follow-on from my last post; speaking of interesting Social Media statistics…

Jim MacLennan Jim MacLennan 3 Min Read

Data-Driven Marketing: Insights from the AppNexus Innovation Summit

The AppNexus Innovation Summit in San Francisco last week attracted a compelling…

BradTerrell BradTerrell 4 Min Read

Social Metrics: Measuring Success

As more and more companies start to roll out and participate in…

mfauscette mfauscette 3 Min Read

Guest Post: Is Traditional Publishing The New Vanity?

I recently “met” Kristen J. Eckstein on LinkedIn. She’s the Executive Producer…

PhilSimon PhilSimon 15 Min Read

100 Ways to Measure Social Media

  Social media marketing continues to be a hot topic, as does…

PamDyer PamDyer 8 Min Read

Can Enterprise-Class Solutions Ever Deliver ROI?

The information technology industry has a great fondness for enterprise-class solutions and…

JimHarris JimHarris 8 Min Read

Really Bad Stuff About Social Media

Social Media continues down a frenetic pace and can do an effective…

SundeepKapur1 SundeepKapur1 5 Min Read

Understanding Social Personas

In which Jill reveals her secret. (Okay, one of her secrets.) There…

JillDyche JillDyche 7 Min Read

When Bad Data Becomes Acceptable Data

Sometimes you need to weigh the options and determine if all your…

DataQualityEdge DataQualityEdge 5 Min Read

How to Measure the Business Impact of Data Quality

So, you want to invest in data quality but you need to…

michgoetz michgoetz 6 Min Read