Ways Marketers Can Use Customer Data
The advent of sophisticated data analytics tools has revolutionized how businesses approach…
How Data Analytics Improves Customer Journeys Behind the Scenes
Big data has been highly important to modern organizations. Companies have started…
Strategies to Leverage Your Customer Data for Optimal Customer Retention
Big data has become a huge aspect of modern commerce. More companies…
The Importance Of Creating A Single View of The Customer With Data
In order to thrive in the current economic environment, businesses need to…
Two Ways GPU Databases Are Transforming the Retail Industry
In today’s retail market, defined by brutal competition, narrow margins and well-informed…
Need for a Unified Marketing Database
The need to integrate data in business processes is obvious and companies…
Why Brands Need Big Data to Survive in the Information Economy
Gaining a competitive edge in today’s economy can seem impossible at times.…
Value Your Customer Data as a Business Asset
Private data is now a very public issue. For the first time…
Customer Data Integration – Separating the Hype from the Reality
There is a lot of buzz in the industry about the emerging…