B2B CRM: The Right Contact Mix for Your Customer Relationship
You’ve spent years gathering contacts into your databases. You’ve implemented a data…
Are we nearly there yet?
Master Data Management (MDM) promises to deliver organisations with the ability to…
Social Media Renders Your Marketing Strategy Obsolete. NOT!
The evolution of social media has all my marketing and CRM buddies…
Why BI Development is Different
When companies initially embark on their BI development initiatives, they often underestimate…