Crossing the New Chasm – Moving From a Product Focus to Customer Relationships
Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing…
Integrating Quality Assurance into Your CRM Operations
The quality industry distinguishes between quality assurance and quality control. The former…
Enhance Your CRM Data to Sharpen Your Sales Pitch
In the old days, you knew who to contact to make business.…
Is Your CRM Data the Elephant in the Room?
As businesses look to the year ahead, budgets are being finalised…
Deploying CRM, One Step at a Time
When deploying a CRM system, many organisations enter into the project with…
Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help
With an increase in technological sophistication on the ERP and CRM systems,…
Automate Your Way to Profitability: 5 Things You’ll Never Have to Do Again Once You Have CRM
Precious time saved automating your sales and customer relations is time that…
Is CRM the New Membership Management for NFPs?
Learn why NFPs should be replacing legacy contact management databases with next…