Creating a Plan for an EBM Strategy
You need to be able to respond effectively to simple and complex…
How to Improve Predictive Accuracy? (Part 1)
“Prediction is difficult, especially about the future.” - Yogi Berra (a baseball…
Innovation and Analytics
Innovation and analytics often are seen as opposing concepts. Many argue that…
Self tracking is business intelligence
Back when secretaries were common, you could have had yours track your…
My 3 Wishes from the Marketing Genie
Remember watching cartoons about Aladdin and the magic lamp? I always hoped…
Incremental Progress and Rock Climbing
Introduction Last week Ovum and @SarahBurnett were kind enough to invite me…
iPad USA Today Provides Glimpse into Future
USA Today's iPad application provides a glimpse into the future of mobile user…
The Tyranny of Consensus
In which Jill questions authority, and authority runs screaming. Baseball legend Satchel…