To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral…
Building the Business Case for Behavioral Targeting
It is often said that building (or proving) the business case for…
Revenue Science: Companies already know who they want to target
I was in a hotel in Abu Dhabi when I saw a…
PAW: Completing the visitor targeting cycle
Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of…
