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Tag: audience data

audience data and marketing technique
Big Data

How to Use Audience Data to Inform Marketing Programs & Campaigns

According to the 2021 CMO Spend Survey by Gartner, budget allocation for…

Sean Parker Sean Parker 5 Min Read
audience targeting strategy
Big DataExclusive

Big Data Is The Core Of Your Audience Targeting Strategy

Big data is making it easier for marketers to make the most…

Sean Mallon Sean Mallon 7 Min Read