Can Predictive Analytics Help Improve Your Instagram Strategy?
I have wrote extensively on the benefits of using predictive analytics and…
Understanding The Role Of Big Data In Creating An Ad Network
Ad networks have become far more dependent on big data than ever.…
This Scary Good Marketing Data Proves That Halloween Is A Winner
Halloween is an excellent holiday that happens to be nestled right before,…
The Low-Down On Using Data Science And Statistics In Advertising
The use of data science and statistics in advertising has grown substantially…
How Organisations Should Deal With the Big Data Knowledge Gap of Consumers
Today there was a lot of rumour in The Netherlands because Dutch…
Apple and Motorola Re-Visit Old Values in New Ads
Fifty years ago the phrase, “Made in the USA,” had nationalistic and…
How Google Uses R to Make Online Advertising More Effective
At JSM 2011 today, three Google employees (amongst the more than 20…
Discovering Analytics – A Revelation or Slow Investigation?
In a May 31, 2009 article in the business section of the…
Dawn of a new era: On-site – Off-site Integrated Marketing
While it isn’t yet quite the online-offline integration that is my pet…