- Salesforce Marketing Analyst Data Mart and Sales Marketing Information Daily Audit or you can go by the catchy acronym SMADMASMIDA
- Outlook Sales Partner Contact Daily Reconciliation or OSPCDR
- Operational Business Intelligence for Marketing Analytics or OBIMA
The names and their acronyms are pretty close to meaningless. People will be more excited by references to the news and pop culture than by intellectual terminology. It matters. Using the technical terms put you in an elitist club of IT, and remember, we’re trying to break down the barriers between business and IT.
Some examples:
- Any Business Intelligence project today that doesn’t have the name ‘Moneyball’ in the title is missing a huge opportunity. Everyone knows what the movie Moneyball is about and the way that the Oakland A’s used business intelligence to win. Easy sale of your project to business.
- Big Data initiatives could be named after Adele’s “Rolling in the Deep”. Rolling in the Deep is what a ship does while out at sea. The image is a small ship tossed on a very deep, dark ocean (of data).
- The song title is an adaptation of a British slang phrase “roll deep” which means to have a group who always has your back, who can get you out of trouble. It’s a nice image to signify the pervasiveness of data, the fact that there is strength in numbers and for data governance.
Of course, pop culture is a good way to start, but company culture and the history of your organization are also great inspiration for naming your project. Given the French background of Talend, my current employer, a name for a data consolidation project might be something like ‘Pas de Deux’ which promotes a vision of a relationship between two people or things.
The point is, try to use the name of the project to promote a vision of the business problem you’re trying to solve. It’ll play better with the business folks. The name matters.
