There are a lot of benefits of using artificial intelligence in 2022. One of the biggest reasons that many people use AI is to improve their marketing strategies. A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. One of the biggest reasons big data is so useful is that it helps supplement AI technology.
There are a growing number of ways for marketers to utilize AI in their branding strategies. One of them is with YouTube.
A growing number of companies are turning to YouTube to maximize the ROI of their marketing efforts. In order to get the most value out of their YouTube marketing strategy, they will need to use the best AI-driven video editing tools.
Using Artificial Intelligence to Improve Your YouTube Video Editing Process
As a video content creator, the most worrisome part of production is editing your footage together because you may not have access to sophisticated editing software. But fortunately, YouTube offers a web-based video editor that is free through their platform. Of course, some features are limited but it’s enough to get started so that, at the very least, you can start building your community and your viewers can stay engaged and interested in watching more.
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Artificial intelligence technology has made this much easier. Towards Data Science has an article on this topic. Author Dmytro Nikolaiev points out that the process is a lot easier if you have created a Python script that can use automatic and automated data to automate the video editing process.
There are a lot of AI and data-driven video editing tools. Some of them that have been shared by Analytics India Magazine include:
- Adobe Premier Pro CC
- QuickStories
- Magisto
- Lumen5
AKSHAYA ASOKAN points out that this makes the process much easier.
“In the recent past, we have come across AI-enabled smart cameras that can click the right picture and even identify the people in the visuals. Off lately, however, its application in video editing is becoming more common. From scanning the text script to understand the plot of the video to matching the visuals as per the script, AI is now automating workflow for video editors and are making their work easier.”
Here, you’re going to learn the most important aspects that you should keep in mind while editing your content for Youtube and how to go about with Youtube’s video editing tools.
How to Edit Your Videos for YouTube
Editing videos can be pretty hard work and is often the most time-consuming part of the process. This is why it’s important to make sure your videos are helping you achieve your goals – whether that involves educating or entertaining your audience.
You will be able to automate many of the processes with AI, but you have to understand the fundamentals first. To help with this, here are some top tips for editing your videos in post-production:
Create Stories That Captivate
Videos are books that portray a story. Just as we read books, viewers want to watch videos with an overarching storyline; they don’t want to be left scratching their heads at its conclusion, wondering where on earth it all came from. Therefore, your videos must follow a certain flow and the fundamental elements of storytelling; which is as simple as having a beginning, middle, and end.
To ensure that viewers won’t get lost while watching your videos, you should make sure they have a clear sense of what the story is and how each segment you share relates to it. Before the editing begins and you start putting your footage together, prepare yourself with a short outline of the topics you will cover in your video and try sticking to it.
Enhance Engagement Through Elements
High-quality, engaging visual and auditory elements will add to the quality of your storyline and will keep your audience engaged. Use an online YouTube video editor tool and check for images, texts, fun animations, or music that are appropriate for your story. Using these can give your video an extra something that will make them memorable. However, always keep in mind what you want to achieve with them and how they will affect your overall theme of the video.
AI technology can help you create a number of new elements that will bolster engagement. Tools like Canva and Movie Maker have a lot of sophisticated AI features that can improve this process.
Create a Baseline Video Editing Style
To streamline your editing process and to create content that keeps your target audience engaged, it is always recommended to develop a baseline video editing style. This means that you would be following a specific style of editing your videos, using the same thumbnail style, music, transitions, and any other added elements that you’ll keep using for your upcoming videos.
Your audience will most definitely recognize your consistent style and enjoy watching more of your content instead of being confused by the unfamiliarity with each video they watch. Your brand will also gain more recognition because it will project an image of stability and dependability! Moreover, you’ll spend less time trying to find new elements every time you edit because you won’t be scrambling around to find unique bits and pieces.
For instance, you may give a snippet of the most interesting section in your video at the beginning to build up excitement for the subject you are about to discuss. Keeping your visual style similar for every content piece you put out there will give you a consistent framework while keeping your audience engaged.
Simple is Smart
Although it can be tempting to do all you can to captivate your audience, it’s also important to keep it simple and not overwhelm your viewers. Graphics and music which are too loud or flashy can distract your audience from the content that you’re providing them with. That would simply render it useless in a sea of confusion and undue attention-grabbing. Find that perfect balance between original video content and other add-on elements.
This is one of reasons AI can be very effective. You can use AI to expedite editing and scale production, which is easier when you don’t have to create highly complex videos.
Take a Break and Come Back
If you sit at editing your video for, say, 5 hours straight – all focused and squeezing your creative juices, you’re bound to feel stuck. You may even end up feeling that your work is bad before it has even had a chance. But, when you step away for a few hours (or even days), you would be coming back to the table with a renewed sense and a fresh pair of eyes.
Video editing can end up being a challenge. Particularly if you have a chunk of footage that you’re still unsure what it should say or do. To improve things and make sure that your work is up to par with the rest of the competition out there, we recommend taking a step back from time to time.
Editing Videos on YouTube
The YouTube video editor is a basic tool that anyone new to the game can easily use. Here’s how you can go about this online editor so that you can make your video ready for the world to see.
- Step 1: Sign in to your YouTube Studio
- Step 2: Click on “Content” on the left sidebar
- Step 3: Click on “Uploads”
- Here, you will be able to see the videos that you can edit. Click on the video you want to edit.
- Step 4: Click on the “Editor” option on the left sidebar
- Step 5: Trim the Beginning and the End
To trim the beginning and the end part of your video, select “Trim” which would be available next to the video’s timer (above the timeline panel). A blue box would appear in your video timeline panel. Drag it and position it on parts that you’d like to chop off.
Step 6: Trim the Middle
If you want to trim parts of your video in the middle, click “Trim.” On your timeline panel, click on the beginning of the clip that you’d like to remove and select “Split.” Now, go to the end of the same clip and repeat the action. Finally, this clip can be removed or trimmed as per your requirement without affecting the entire video.
- Step 7: Click on “Preview” to View the Edit
- Step 8: Save your Video
If you’re satisfied with your work, click on “Save” on the top right corner of the screen.
Step 9: Add an End-Screen
If you want your viewers to be able to watch related or other videos of yours, click on the “End-Screen” icon at the left corner of your timeline panel. You would be able to apply an end-screen template by clicking on “Apply Template” in the pop-up menu. You may also choose other options that you’d like to show your viewers such as Video, Playlist, and Subscribe.
And You’re Ready!
Editing is indispensable, and it’s always a slow process, so don’t get impatient. Like any profession, the editing process takes time and practice to create a strong foundation of fundamentals that define your identity as a creator.
Experiment with what works best for you and your content, as this directly reflects on your work. Come up with a consistent editing strategy to follow and make sure to stay on track to keep your audiences engaged!