The book is divided in two parts. The first one explains the analytical competition. The second one shows how to build an analytical-based company. The only issue I had regarding this book is that it is already a little old. For example, genetic algorithms and expert systems are described emerging technologies (!).
In summary, what you will get in this book:
- Explanation of what analytics is about
- Stages in which an analytical company can be
- Several examples of analytics in big companies
- A guide on how to bring analytics to your company
- A list of possible application of analytics in a company
What you will not get:
- Technical explanations about data mining techniques
- Equations or algorithms
This book is a must-have guide for any person serious about applying analytics to a company. It’s a well written story of possible applications of analytics. After reading this book, I would advise Analytics at Work which really explains concrete methods to bring all these notions to work.
