We have talked a lot about some of the many ways that data analytics technology can help with marketing. One of the best ways that companies can use data analytics is by improving their Instagram marketing strategies.
Global companies will spend over $6.4 billion on marketing analytics this year. One of the many reasons they are investing in it is to boost their Instagram visibility.
Instagram visibility is highly significant for having an enjoyable time on the platform. Instagram is a platform that thrives on the interaction and engagement of its community, so having a low visibility on the platform may take all the fun out from being on a social media app. Considering how important visibility is, many people wonder “How to increase Instagram visibility”.
One of the best ways that you can improve your Instagram visibility is to invest in the right social media analytics tools. The trick is to know how to use data analytics correctly if you are trying to improve your Instagram visibility. Let’s investigate together.
What is Instagram Visibility?
Your Instagram visibility refers to the number of users who have reviewed and possibly interacted with your posts. Instagram visibility is referred to more commonly as “Instagram reach”, which indicates the virality of your posts, and how well-known your account is on the platform. So, what is Instagram reach, and what is the correct measurement for Instagram visibility? Let’s examine.
1. What is the Instagram Reach
Instagram reach indicates the number of unique users who have viewed a certain post on the platform. The reach could be organic or sponsored. The reach of an account is considered “organic” when the algorithm brings the posts of the account forward to relevant users without purchasing any service; whereas the reach is considered “sponsored” when users purchase services to advertise their content to other users.
Your reach on the platform could indicate how high your visibility is, and could give invaluable information on how well your content is doing in the eyes of other users.
2. What is the Correct Measurement of Instagram Reach?
We have talked a lot about the importance of data quality. Part of this entails looking at the right data and not just trying to evaluate data for its own sake. This applies to using social media data, since many marketers focus on the wrong metrics.
Now that we have covered what Instagram visibility is, you may be wondering about the correct measurement of the phenomenon. In truth, there is no single “success threshhold” for a post, and how well a certain post is doing on the platform will depend on numerous factors.
For instance, having a reels video with 3 thousand views could be identified as successful for an account with 500 followers; but an account with more followers could be dissappointed with this number. Moreover, the accounts will also have posts with varying visibility values, as some content will be more well-liked the community, and hence will have more views.
How to Increase Instagram Visibility: An Investigation
Instagram visibility does not depend solely on other people randomly coming across your content on the platform; and the effort you put behind a certain post can change its fate dramatically. So, how to increase Instagram visibility and ensure higher engagement rates for posts?
1. Create High-Quality Content
While there are many factors that influence the visibility of your content, the most organic and fundamental way to improve the engagement rates of your post is by creating engaging and high-quality content.
Using trending songs and engaging visuals is a great start to creating an original and quality post. The more familiar people feel with your post, the more it is likely for them to like and comment on your posts. Moreover, writing a compelling caption is a great way to keep people’s attention on your post. Keep in mind that the average attention span is a social media user is relatively short, and finding an engaging caption is key for having their attention.
2. Optimize Your Profile
Other than creating engaging and quality content, one of the most fundamental actions you can take to have better views is optimizing your profile. This is especially important for influencers and content creators, as how well their profiles look when a user first encounters them on the platform is significant for profile visibility.
Instagram now allows a one-swipe switch to the profile of a user while watching their reels, so keeping a clean and engaging profile would especially serve you well if you plan on increasing your visibility through reels.
3. Engage With Your Audience
Lastly, bear in mind that Instagram is a highly interactive platform and your communication with your followers is key in your success. A community that views you as approachable is more likely to comment on your posts, which will ultimately result in you having higher engagement rates and better visibility on the platform.
Fairly Asked Questions (F.A.Q.)
1. What Kind of Content is Best to Improve Visibility?
This depends on your personal way of using the platform. The success of your content can only be compared with content creators who post on similar fields. For instance, the visibility of a life-style influencer can not be compared to a fashion brand. You would do best to follow the trends of influencers from the same field, and try to keep up with the current trends about the genre.
2. Are Hashtags Important for Instagram Visibility?
Certainly. Hashtags were the first innovation of the platform, in an effort to distribute posts categorically. Still, it’s beneficial to use hashtags to make your content visible to a more relevant audience, and increase your visibility on the platform.