Data and Artificial Intelligence are transforming the financial sector, ushering in untold potential for automation, efficiency, and improved decision-making. The market for AI in finance is anticipated to grow to $190.33 billion by 2030 at a CAGR of 30.6%, highlighting the rapid way in which these technologies are being adopted. AI is being used more and more by financial institutions to handle massive amounts of data, providing insights that guide investment choices, risk management, and personalized financial services.
The use of AI also enhances fraud detection and compliance with regulations, thereby stabilizing the financial system. This is one of the many benefits of using AI in finance.
Financial advisors are employing more and more AI as it expands, with AdvisorHub reporting 80% anticipating using AI in automating lengthy procedures.
“This year, 77% of companies are using AI, and 83% say implementing AI is a top priority. As such, economic experts forecast that AI will contribute a whopping $15.7 trillion to the global economy by 2030. While AI is a hot topic, we’ve most likely only scratched the surface of this paradigm-shifting technology. So, how is AI being used in the finance industry, and how can financial advisors use it to their advantage?”
This allows them to focus more on giving personalized advice and strategic planning. Additionally, an article from CNBC reports that 37% of American adults would like to use AI tools to help them manage their finances, which reflects a shift toward more technology-driven, self-directed financial management.
““Financial planners are helping clients make good money decisions about the most important things in their life, like retirement, buying a house, funding college for their kids [or] starting a business,” said certified financial planner James Lee, founder and president of Lee Investment Management in Saratoga Springs, New York,” CNBC writes.
As such tools continue to evolve, they will not only serve professionals working in the financial sector but also enable individuals to take charge of their financial futures with the assistance of data-driven insights and automation.
The financial data landscape is changing at lightning speed. As new technologies become available and consumer expectations evolve, companies in this field must innovate to keep up. Alina Kondrikova, an experienced digital marketing executive, emphasizes that the key to thriving in this rapidly changing environment lies in bold, forward-thinking strategies. In 2024, Finaeon, Inc. utilized several such strategies, resulting in significant change, doubling audience reach and increasing lead conversion by 45%. Alina Kondrikova, Chief Marketing Officer, talks about the strategies that have changed their approach, from AI-based personalization to first-party data integration. These strategies not only set new standards for Finaeon, but also serve as a roadmap for others in the industry.
1. Artificial intelligence-based personalization transforms customer relationships
At the heart of Finaeon’s marketing success is artificial intelligence. Using artificial intelligence, Finaeon delivers personalized experiences that are not only relevant, but also filled with deep meaning. Using platforms such as HubSpot and Marketo, Finaeon segments audiences based on their behaviors and interactions. Artificial intelligence then tailors content for emails, website recommendations and offers, ensuring it is relevant and meaningful to the audience.
2. The power of first-party data trust and insights combined
In an era where third-party cookies are becoming a thing of the past, Finaeon is leading the way with a robust first-party data strategy. By collecting data directly from its customers through Google Analytics, Hubspot, and user surveys, Finaeon is able to understand customer preferences at a granular level. For example, by integrating CRM data with analytics platforms, they can better predict customer needs and provide targeted offers. This data-driven approach has enabled Finaeon to improve marketing efforts and increase customer retention by 15%.
Why it matters: First-party data is gold. They’re more accurate, more reliable, and most importantly, they’re based on trust. In a world where privacy is becoming a top consumer concern, companies that prioritize first-party data not only improve their marketing efforts, but also build stronger and more transparent relationships with their customers.
3. Interactive data visualization makes complex data accessible
Finaeon has invested in advanced Tableau and Power BI tools to make complex financial data accessible and engaging. These platforms allow customers to interact with data in real time, customize metrics, and drill down into specific metrics. For example, clients can visualize market trends over time, compare financial performance across industries, and create customized reports based on their interests. This empowers users to not just understand data, but to act on it, leading to more informed and confident decisions.
Why it’s important: In an industry that often seems overwhelming, interactive data visualization creates a bridge between complexity and clarity. It helps customers feel confident in their decision-making and changes the way they think about data. For example, one client reported a 25 percent increase in decision-making speed after using these visualization tools regularly.
4. Content marketing and thought leadership Establishing credibility through value
Finaeon has established themselves as a trusted thought leader in the financial data industry, and for good reason. Through high-quality content – white papers, in-depth research reports, and insightful blog posts – they not only share their expertise, but also provide real value to their customers. Finaeon utilizes tools like BuzzSumo for content research and WordPress for publishing, ensuring that each piece of content is in line with the latest trends and customer needs. This content is shared widely through email campaigns and social media channels, building their authority in the marketplace.
Why it’s important: Content isn’t just about creating material to fill space, it’s about providing value that helps your audience solve real-world problems. When you position yourself as a thought leader, you earn trust and create a lasting impact beyond a single sale. Finaeon’s content-driven strategy resulted in a 50 percent increase in organic traffic to their site and a 20 percent increase in inbound leads.
5. Customer Experience Creating Seamless Digital Journeys
At the core of Finaeon’s digital marketing strategy is an unwavering focus on customer experience. To ensure a seamless experience, Finaeon uses Optimizely for A/B testing to continuously optimize the website and digital platforms from a usability perspective. The company optimized its website to improve navigation and provide customers with quick access to the data and services they need. This resulted in a smoother customer experience and a significant increase in customer satisfaction, reflected in a 10% improvement in Net Promoter Score (NPS).
Why it matters: In an increasingly digital world, customer experience is critical. A seamless experience isn’t just enjoyable, it’s essential to maintaining customer satisfaction and loyalty. If your digital platforms are intuitive and easy to use, your customers are more likely to engage with you, stay and recommend you to others.
6. Social Media Building a Community and Driving Engagement
Finaeon has mastered the art of social media engagement. By using Hootsuite and Sprout Social, they schedule, track, and analyze their posts to maximize reach and engagement. Finaeon doesn’t just post updates, it initiates conversations, shares industry insights, and responds to client inquiries in real time. This level of engagement has helped Finaeon build a loyal online community, growing their social media following by 40% in the past year alone.
Why it matters: Social media is one of the most powerful tools for building relationships and establishing brand presence. It’s not enough to simply post content, you need to actively engage with your audience. When done right, social media can drive growth, foster trust, and create a loyal following.
What’s Next for Digital Marketing in the Financial Data Sector?
Finaeon’s innovative digital marketing strategies have not only propelled the company forward but also set a new standard for what’s possible in the financial data industry. By embracing cutting-edge technology, prioritizing personalization, and focusing on the customer experience, Finaeon has achieved remarkable success in just one year.
As the financial data industry continues to evolve, the key takeaway is clear: innovation isn’t just about adopting the latest tools, it’s about using them to solve real problems, enhance customer relationships, and drive sustainable growth.
So, how can you apply these strategies in your own business? Whether you’re a startup or an established player in the industry, integrating AI, embracing first-party data, or enhancing your customer experience can give you a competitive edge. The digital marketing landscape is constantly changing. How will you adapt to stay ahead?
