Many companies have started using marketing analytics technology over the last few years. The global market for marketing analytics technology was worth $5.35 billion this year and is growing by 16% a year.
One of the biggest ways that companies are using marketing analytics is to fine-tune their content marketing strategy. They are using new analytics tools to see which types of social media content is likely to go viral and see how their own users respond to it.
CRM analytics technology can be especially helpful for content creators that have built a large following on major social media websites like Instagram, Tik Tok and Pinterest. Here are some statistics showing the potential benefits of CRM technology:
- 94% of companies want to be able to contact customers through a CRM
- 82% of companies use CRM technology to report sales
- 88% of companies want to use CRM technology to track interactions with customers
Social media marketers appreciate these benefits and will continue to find new ways to use CRM analytics to improve engagement. Keep reading to learn more.
What Are the Biggest Benefits of CRM Analytics for Content Creators?
There are a lot of great CRM tools specifically for content creators. Fans-CRM management software is one of the most popular and has helped some users increase their revenue by 319% and their active fans by 34% or more.
There are a ton of reasons that CRM analytics technology can be valuable for content creators. Some of the biggest advantages are listed below.
CRM Analytics Helps Content Creators Get Better Insights into Their Followers
Every content creator needs to understand their followers as carefully as possible. They need to understand their demographics and get an idea of what types of content resonates with them. CRM analytics can look at various metrics such as likes, comments and social shares to see what types of content gets the best results.
Provide Personalized Recommendations
Personalization has become very important in recent years. We talked about some of the benefits of personalization in one of our older posts. We mentioned that 80% of customers want personalized experiences and 70% of brands report that creating personalized content provides better results.
CRM technology has made it easier to create personalized content for users. It has sophisticated analytics tools that can track individual users and provide better content for them.
Come Up with Data-Driven Opportunities to Promote Platforms
There are a lot of ways for content creators to reach new customers. They need to get exposure for their platforms, which often means that they need to cross-promote on other platforms.
CRM analytics can help them see where their users are discovering their pages and which channels are best for reaching new users. This data-driven approach to marketing can help them significantly improve their strategies and grow their base of followers.
Identify Trends to Come Up with Better Content
One of the trickiest things that content creators need to deal with is keeping up with new trends. They can use CRM analytics to better understand how things are changing, so that they can adapt to them more quickly. They can respond to new trends before competitors by creating timely content that is going to gain traction before anyone else.
Smart Content Creators Are Taking Advantage of CRM Analytics
More content creators are using CRM technology to improve their marketing strategies and boost engagement. Smart content marketers are going to find new ways to utilize it if they want to be successful in an increasingly saturated market.