What’s the Big Deal with Big Data?
I recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference. He stood firm…
A $470 Billion Reason Insurers Are Turning to Data Solutions
A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that…
Reinventing the Analytics Experience, Sideways
Over the last quarter-century, the analytics industry has slowly gathered a lot of different technology options. Starting with simple reporting,…
Apple Ups Their iWork Game in the Wake of Office 2016 Launch
When it comes to sales and adoption, Apple seems to win out over Microsoft, but it’s no secret that Microsoft…
7 Signs You’re Dealing with Complex Data
We talk a lot about complex data and the challenges and opportunities it poses for your business intelligence. But what makes data…
Business Case for Predictive Analytics Is Simpler Than You Think
Our benchmark research into predictive analytics shows that lack of resources, including budget and skills, is the number-one business barrier…
Four and a Half Types of NoSQL Databases, and When to Use Them
The primary advantages NoSQL has over RDBMSs is horizontal scaling and data format flexibility. In many ways, those advantages translate…
What Leading Mobile Analytics Platforms Have to Offer
Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps and ads. This post reviews two of the…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference and the USA’s CRC conference about Big Data.…
Calculating the Soft Costs of Hadoop
Estimating the total cost of ownership (TCO) for Hadoop has been a challenge. Costs can be hidden or unanticipated during…
