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Why count on the brain for truth?
Try this. Hold your thumb as far away as you can from your eye. That represents about one percent of…
Finding Important Data for a Modeling Exercise
Crosstabs, boxplots and scatterplots can be effectively used to find 'important data' amidst the growing tidal wave of information from…
The Long Term Value of Community Relations
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of…
The Top Three hottest new majors according to Microsoft: data mining, business intelligence, web analytics
Data Mining/Machine Learning/AI/Natural Language Processing
More intelligent processes – a video and presentation
I spoke at an IBM event in Paris recently on More intelligent processes – choices and results. You can see…
Dilbert, Data and Decision-making
So the question you need to ask yourselves is this – how much like Dilbert’s company do I want my…
5 Reasons Why I Won’t Build That For You (it’s not just because I said so)
Turning down projects (or redirecting ones that are on the wrong track) is the only path toward some semblance of…
