Building a More Powerful Data Quality Scorecard
Most data governance practitioners agree that a data quality scorecard is an important tool in any data governance program. It…
An Attention Ponzi Scheme?
There’s been a lot of chatter in the blogosphere lately about whether the number of followers a person has on…
Best of 2008: Beyond Email
Welcome to 2009 and the end of our 2008 Review, today’s post discusses strategies to move past email-only. We’ve talked…
Faux Viral Maketing
Today, when I was looking at recent Twitter updates from the people I follow, I saw one that read: Just…
A look ahead: Some technology developments to expect in 2009
2008 was a year of rapid changes for Chief Technology Officers. We should expect 2009 to move even faster. Where…
Marketers Using Social Media: Do they Get it or are they Panicking?
In a recent study conducted by Junta 42, marketers said that they are going to be directing a good portion…
Best of 2008: Measurement
Not to get too sentimental… but like New Year’s Resolutions, eMarketing requires introspection. We’ve talked a bit about the best…
What if you could show key Social Media/Web2.0 sites in one graphic?
Overdrive ( http://overdriveinteractive.com )is a company that specializes in helping others leverage the social media landscape. They produced a great…
Strategy should be complicated, but tactics should be simple
My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest…
Reductio ad Advertorium
I don’t know whether to laugh or cry at Ben Kunz’s “Modest Blogging Proposal” column in BusinessWeek. He leads with:…
