Blinded
Earlier this week we blogged about ignoring segmentation when setting up a campaign, but that seems to be one symptom…
Forrester Research Gets an F in Monitoring
But that’s not the only company with an F. Two weeks ago, I challenged six social media evangelists at a…
Use BI to say BYE to the recession
While the failure of predictive analytics models in the mortgage industry and financial services industry to PREDICT default rates started…
Bull market for SOA emerges — or should that be Red Bull market?
Dave Linthicum really has a way with expressions, and I can relate to his latest admonition — forget the endless…
More Conservative
“Consumers may grow conservative but they don’t vanish.”This quote is one of many great points in Website Magazine’s article Brand…
Time To Manage Your Social Media
by Matt Churchill We are surrounded by social media. From RSS feeds and the blogosphere, to Twitter and social networks…
The Boston Globe
Today I am adding my voice to those who are rallying via blogs to protest the possible shutdown of the…
Haste is a Waste
All too often we’re too busy to apply best practices – so today’s email campaign isn’t segmented, or it’s only…
Wolfram Talks About Wolfram Alpha
I felt pretty lucky to get an early preview of Wolfram Alpha, but real insiders like Rudy Rucker get personal…
Email & the Next Level
Our recent posts gave ideas and insight to help extend the life of your email campaigns… but there’s more, each…
