“MySpace is the Bar, Facebook the Backyard BBQ, and LinkedIn the Office”
Posting a brief follow up to yesterdays post.Just got back from the MRANE event. Right after my talk which ended…
A compliment returned by CIO.com
On Monday, I featured CIO.com ERP article written by editor Thomas Wailgum. I just learnt that he has returned the…
Working Smarter in Tough Economic Times (Text Analytics)
Tomorrow I’ll be speaking at the New England Marketing Research Association’s one day conference for market research end-users. I’ll be…
Hyperactive Data Quality
In economics, the term "flight to quality" describes the aftermath of a financial crisis (e.g. a stock market crash) when…
Early Indications April 2009: Reexamining Offshoring
When U.S. firms replace onshore technical and other resources with lower-cost labor in offshore markets, the logic is typically financial.…
Driving Marketing Effectiveness and Efficiency from Within using Social Media
I wonder if the real value of social media for B2B marketing is not the external use to drive sales…
EDW09 Industry Data Models – Life Savers or Money Sinks? How Do You Decide?
I’m attending George McGeachie’s very early presentation (7:15AM is way too early for me at a conference – I’m already…
SAP and Teradata Announce Partnership
Today at the Teradata Universe event in Istanbul, SAP and Teradata announced a partnership where the two companies will integrate…
Carbon Footprints (Across your Inbox)
It’s easy to see how junk mail could impact the environment – those printed direct mail pieces that you find…
A Plea for Empathetic Communication
It's impossible to over-communicate Sounds a bit strong, but if you think through your real-world experiences, this shouldn't surprise anyone.…