SIA Recap: Set It & Forget It – Triggered Campaigns
Think of it as auto-pilot for your eMarketing program, Triggered Campaigns play a valuable role in your overall messaging strategy.…
Blogs I Read: Chris Dixon (cdixon.org)
I’ve started reading a few different blogs in the past months, and one that I particularly like is Chris Dixon’s,…
Rules-based innovation
Copyright © 2009 James Taylor. Visit the original article at Rules-based innovation.An old friend of mine, Anders Björlin, has just…
The Only Thing Necessary for Poor Data Quality
“Demonstrate projected defects and business impacts if the business fails to act,” explains Dylan Jones of Data Quality Pro in…
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is…
First Impressions
As an eMarketer it’s easy to focus on the normal email campaigns, these are the ones that you most recently…
People, Process & Politics: Pros & Cons of ICC Organizational Models
As we discussed in my last People, Process & Politics post, the four organizational models most often used to implement…
Perfect Data and Other Data Quality Myths
A recent client experience reminds me what I’ve always said about data quality: it isn’t the same as data perfection.…
The Million Euro question
There is something that we call the “Million Euro” question. This is a question that, once it’s answered, will save…
Social Networking: Theory and Practice
I’ve been a student of social network theory for years, enjoying the work of Duncan Watts, Albert-László Barabási, Jon Kleinberg,…
