SIA SPOILER ALERT: Email Elements
Today’s Service In Action call is full of elements that will make your emails stronger – items like alternative content…
A comment on OffShoring
A comment on offshoring was put by a reader- I am re-posting it entirely. When you use the phrase “labor…
Software patents should be abolished
The alleged societal benefit of patent law is that it creates a financial incentive to innovate. The societal drawback is…
Have Fun
Lets face it, we all got into Marketing because we enjoyed it… there’s a classic brand that you know, a…
Permission Marketing
I had an interesting experience last week with permission marketing. I had been to see a house that was for…
Transparent Text Symposium: Day 2
Given how intense yesterday was at the Transparent Text symposium, I couldn’t imagine that today would match it. But it…
Thin Slicing Your Way to Lower Profits
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a…
The Napoleonic Wars – Timely and Near Enough was Good Enough
In 1815, they didn’t have access to all the information we have today, but sometimes they had the right information…
Creating a Culture of Transparency
I was reading an article yesterday that got me thinking again about the culture shift that is necessary for a…
Google Apps: The Missing Manual
I’ve mentioned before that I run my small business, Crucial Point LLC, primarily by leveraging cloud computing capabilities. With this…
