5 Ways Big Data is Changing Marketing Forever
From the time that products and services first appeared on the planet, marketers have used data in some form or…
IBM SPSS Analytic Catalyst Makes Sophisticated Analytics Accessible
IBM’s SPSS Analytic Catalyst enables business users to conduct the kind of advanced analysis that has been reserved for expert users…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
Demand for R Jobs on the Rise, While SAS Jobs Decline
Job-tracking site indeed.com shows the rate at which certain terms appear in job advertisements. As you can see from the…
Big Data Confusion Looms in the Second Half of 2013
I look up, and suddenly it's August. I've been heads-down for the past three months, finishing my new book, which…
A Technical Look at Big Data
Big data can mean a number of things—and guide business decisions in countless ways. It can involve analyzing sheer volumes…
What is R? A New Video on the History, Community and Applications of R [VIDEO]
We meet a lot of R users on our travels, and something we often hear from them is that while…
Big Data and Your Body
A couple of weeks ago we posted about the datafication of everything, with a few examples of what can be…
Encrypting Backup Data for HIPAA and PCI Compliance
Stored data is a top target by hackers, especially the type of data that can be used for fraud and…
