Closing the Divide Between Marketers and Data-Driven Marketing Platforms
At its Digital Marketing Summit, held during the last week of March in Salt Lake City, Adobe presented its stance…
Forget Big Data, We Need Smart Data [VIDEO]
Welcome to season two of BI.TV – your vendor agnostic fortnightly recap of global Business Intelligence (BI) and analytics news, views…
A Complete Guide to Overcoming Executives’ Concerns about Hadoop
CEOs are often critical of adopting new technology, and for good reason. New technology is expensive and all too often…
No, Hadoop Is Not Going To Replace Your Data Warehouse
The data says that Hadoop isn’t going to replace your enterprise data warehouse.Hadoop Adds Rather Than SubtractsAccording to Gartner’s latest…
Defining Business Intelligence 3.0
So what exactly is Business Intelligence 3.0? Is it a mass of meaningless marketing messages, a collection of multiple BI…
Cloudera Makes Hadoop a Big Player in Big Data
I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its…
How Text Mining Can Help Your Business Dig For Gold
Your customers want to communicate with you. Your partners, employees, potential clients, competitors, press and social media influencers want to…
Thoughts on the Future of Hadoop in Enterprise Environments
Between answering questions this week at BI2014 in Orlando and preparing to ask some at Hadoop Summit in Amsterdam next week, here are some thoughts…
How To Maximize Performance and Scalability Within Your Hadoop Architecture
In its infancy, Apache Hadoop primarily supported the functions of search engines. Today, it is used throughout dozens of industries…
