Day Parting Email Marketing Campaigns – Big Data Shouldn’t Lead You Astray
I used to be heavily involved in the digital marketing profession before becoming the editor for Smart Data Collective. I…
The Verdict: Salesforce vs. Dynamics 365
A few years ago the competition in the CRM space was almost nonexistent. For most people it was Salesforce followed…
10 Ways Chatbots are Changing the Customer Service Cycle
New-age tech charms, like chatbots, are primarily deployed in the customer service area, which introduced a bundle of new capabilities…
AI is Changing the Landscape of Lead Generation
Generating quality leads is the lifeblood of your company. Without new customers, your company will stagnate and lose ground to…
How Amazon Has Shaped the Big Data Landscape
If any ecommerce platform has been a proving ground for what big data can do, it’s Amazon. This is a…
Big Data New Age: Hadoop vs Spark
Over the past few years, Data Science has matured. With this maturity, the need for a different approach of data…
How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including…
The Challenges and Solutions of Big Data Testing
The “Garbage in, garbage out” principle has even more magnitude in the case of Big Data. Estimates show a 650%…
Using Microsoft Azure to Optimize Ecommerce Data for POS Solutions
E-commerce brands have become very dependent on Hadoop tools to access big data to optimize their marketing, logistics and customer…
Keep calm, AI is not About to Make Marketers Obsolete
The future is already here. Many companies have already started using AI as part of their marketing and customer service…
