Closing the Divide Between Marketers and Data-Driven Marketing Platforms
At its Digital Marketing Summit, held during the last week of March in Salt Lake City, Adobe presented its stance…
Know Your Numbers: The Dollar-Driven Guide to Holiday Emails
Our commerce clients are deep in the throes of holiday season, and with their planning and activity has come an…
Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data
Unless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
Big Data Goes Real-Time
Data seems to be the buzz on the street now, and not just any kind, but Big Data. But what…
InfusionSoft Buys GroSocial – Another Sign of the Times
My January column for CRM magazine focused on why I thought 2013 would be the year marketing automation went mainstream…
Decision Automation: How To Augment Predictive Analytics with Human Intelligence
This article examines the perfect combination of automated decisioning with advanced analytics and the human interaction.Let’s start with a simple…
Yo-Yo Ma, Social Scientist
What can we learn from a cello player?By Roger WoodFounder (ART+DATA) Institute Traditional Chinese: 马友友 What can we learn from a…
Start-up? You Should Start with a Big Data Mindset
BY EDWARD BOUDROT BY EDWARD BOUDROT Big Data can come in small packages How can a company leverage data across multiple sources…
