No, You Don’t Need a Data Scientist Army to Understand Consumers
While the idea of customer loyalty by no means a new concept and has been a fundamental focal point of…
Top 8 Big Data Trends That Marketers Should Care About
Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest hurdles, pre-targeting, personalization, new jobs and moreBeing an…
How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
For years the promise of data” unlocking a treasure trove of insights and advancements has been the subject of countless…
5 Common Use Cases for Hadoop in Retail
Retailers have gained a unique advantage over consumers that previously never existed. They are now able to track and analyze…
Spotlight on Traitify: Who The Hell Are You, Anyway?
DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I…
Where Do You Draw the Line Between Relevancy and Privacy?
We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them…
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
5 Big Data Hadoop Use Cases for Retail
Only in the last few years has the integration of big data and retail marketing become a method for customizing…
Multi-Channel Retail: Where Big Box Meets Big Data
This is the second article of a two part series on the rise of multi-channel retailing and how traditional retailers…
Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride
Because of some pretty bad-ass data science and Google’s ever-increasing awesomeness, it looks like one day in the not too…
