Interactive Intelligence Doubles Down on Cloud Computing
Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC,…
How Big Data is Changing and Influencing Internet Marketing
As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS…
Reasons Why Business Intelligence is the New BFF of All Online Marketers
The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative – in…
How Marketing Can Be Better Automated With Big Data
Marketing automation is the next big thing. In mid-2013, Salesforce announced the acquisition of ExactTarget which owns Pardot, the marketing…
From Master Data to Master Graph
CRM and customer Master Data Management (MDM) applications only enable partial business insights. That’s right, and it makes no difference…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…
