How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including…
Keep calm, AI is not About to Make Marketers Obsolete
The future is already here. Many companies have already started using AI as part of their marketing and customer service…
The Enterprise Graph – From Connections To Customer Insights
Know more, sell more. That’s the bottom-line when looking to introduce graph databases into the enterprise. Graphs are well-known for…
Machine Learning and Artificial Intelligence in Marketing Research
Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been…
Accenture saved a customer $100M using automation
Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…
Big Data Pitfalls That Undermine Marketing Automation Goals
According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows…
Managing Data Tasks with Robotic Process Automation
Analysts predict that by 2020, Robotic Process Automation solutions will see a compounded annual growth rate of 60.5 percent. Employers…
How listening to our cars will improve the driving experience
Smart technology is already being used in cars, but we're just at the very beginning. It’s a given that Over-the-Air …
6 Ways Big Data is Entering the World of Video Marketing
Video marketing is becoming more necessary than ever. Visual stimulation and something consumers can watch keeps their attention better than…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
