Welcome To The Digital Age: BI Meets Social Media
More companies are turning to data analytics technology to improve efficiency, meet new milestones and gain a competitive edge in…
5 Types of Business Technology Every Entrepreneur Should be Using
Running a small business can be difficult; you have to do multiple things simultaneously – and sometimes it’s not enough.…
Social Media Influencers Find Novel Uses For Machine Learning
Here at Smart Data Collective, we talk a lot about the benefits of artificial intelligence in the marketing profession. It…
Machine Learning Raises The ROI Of Instagram Business Accounts
Instagram has been a leading pioneer in the world of big data. They have used complex machine learning and AI…
Measuring Social Media ROI: Leveraging Data To Boost Results
Social media takes time to nurture and grow ? and it takes a lot of trial and error. I?ve started…
Why the Future of Social Media Will Depend on Artificial Intelligence
With an estimated 2.77 billion social network users around the globe, social networking platforms possess an unimaginable amount of data.…
How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at…
