We’re Not Artists: The Craft of Influencing Decision Makers
It’s frustrating. You put weeks into careful research and analysis, rehearse a big presentation, and the manager spends the whole…
Jeopardy champ blogs his sparring win over IBM’s Watson
It's been a long year for Greg Lindsay. The two-time Jeopardy champ sparred last winter with IBM's Watson, and if…
Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…
Design by the People: Testing reveals the most effective web designs
Do you allow designers to dictate the structure and appearance of your website? Are design choices made based on looks,…
Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
Over one hundred customers were online, poised to hear the webinar. Moments like this can be business magic, but they…
Defending Your Analytics: Handling Hecklers
The Nature of the Beast The trumpet sounds and the matador, dressed in gold, parades into the ring as a…
How far along are we on the path to analytics?
For readers of this blog, it's certainly no secret: Data-crunching analytics is a raging trend in business. Companies are racing…
Talk Analytics with Executives: 4 Things You Must Understand
Data analysis isn’t something you do for your own entertainment. Businesses pay for analytics to support decision-making, to provide them…
Highlights from Teradata Partners 2010
It’s a sure bet that attendees of the first Teradata User Group, navigating the Riviera Country Club’s lush 18 holes,…
Top 10 analytics mistakes
One of my favorite presenters, John Elder, presented his top 10 analytic mistakes at Teradata Partners.
