Rent vs. Buy? The Cloud Conundrum
Over the long-run, is cloud computing a waste of money? Some startups and other “asset lite” businesses seem to think…
What Really Is Big Data? And Why It Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
The Center of Analytics Success Takes on Communication Skills
As technical skills such as programming, application development, and “Big Data” infrastructure management take on added importance, it is imperative…
Big Data and Your Body
A couple of weeks ago we posted about the datafication of everything, with a few examples of what can be…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
Five Reasons Excel Is Your Worst Enemy for Budgeting and Forecasting
Excel is undoubtedly the most ubiquitous business tool in existence. Just about everyone has it installed on their PC and…
“Long Data”: The 15-Second Video to Big Data’s Snapshot
A great definition of Big Data is “our ability to collect and analyze the vast amounts of data we are…
Be a Big Data Marketing Hero: How to Share Big Data Insights
Product development gurus have been trying to find out what customers truly want since Paleolithic man started sharing arrowheads, and…
