Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
Five Reasons Excel Is Your Worst Enemy for Budgeting and Forecasting
Excel is undoubtedly the most ubiquitous business tool in existence. Just about everyone has it installed on their PC and…
“Long Data”: The 15-Second Video to Big Data’s Snapshot
A great definition of Big Data is “our ability to collect and analyze the vast amounts of data we are…
Be a Big Data Marketing Hero: How to Share Big Data Insights
Product development gurus have been trying to find out what customers truly want since Paleolithic man started sharing arrowheads, and…
CAPEX for IT: Why So Painful?
CAPEX dollars reserved for investments in plant, property or equipment (including IT) are notoriously hard to secure. In fact, IT…
Is This the Ultimate Definition of “Big Data”?
Big Data is one of THE biggest buzzwords around at the moment, and I believe big data will change the…
“Acqui-Hiring” Hits Big Data to Tackle the Talent Shortage
The concept of a growing company short on talent acquiring another company simply to fill those open spots is not…
Data Warehousing: Lessons We Have Failed to Learn
Over the last few years, I have been studying the reason that data warehouse projects fail. This, to me, is…
Social Data on the Top 4 Social Media Channels: How They Use Each Other
Google+ rolled out a new design last week that looks like they are redefining the look of social media and…
