What the “Small Data” Revolution Means for Marketers
To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. By tapping into…
It’s Time to Ditch Scarcity Thinking
In J.R.R. Tolkien’s “The Hobbit,” Smaug the magnificent dragon sits on his nearly unlimited hoard of treasure and coins and…
6 Simple Steps to a Big Data Strategy
We now live in a world in which the volumes of data are exploding by the second. While some companies…
Technology Training Needs a Hands-On Approach
Many technology companies begin training by handing employees binders of technical manuals, topics and user guides. Employees are expected to…
When is CAPEX Coming Back?
Since 2008, many companies have stockpiled cash on their balance sheets instead of spending it on upgrading and/or building new…
NoSQL Vs. RDBMS for Interactive Analytics: Leveraging the Right and Left Brain of Data
Comparing NoSQL and relational databases is lot like comparing the left and right sides of the brain. Too much focus…
Amazon: Using Big Data Analytics to Read Your Mind
Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained…
Sales Pipeline Management Dos and Don’ts
There are lots of sales methodologies in the market. As the makers of award-winning sales pipeline analysis and forecasting application…
IT Doesn’t Matter… Until It Does
While most business leaders equate the Information Technology (IT) department with simply “keeping the lights on,” IT does much more…
When Big Data Turns Into a Big Nightmare!
In today’s world, data is one of the biggest assets companies can possess. The smartest and most successful companies are…
