The Math Says Yes, But Human Behavior Says No
Data scientists are busy writing algorithms to optimize employee productivity, improve trucking routes, and update retail prices on the fly.…
Criteria for Determining Which SaaS Platform to Choose
For every SaaS entrepreneur in B2B, choosing the right platform is one of the first and most important decisions you…
B2B Software Startups: The SaaS Platform Dilemma
SaaS has considerably reduced B2B software development costs. Think about ten years ago and the products and services you had…
Rent vs. Buy? The Cloud Conundrum
Over the long-run, is cloud computing a waste of money? Some startups and other “asset lite” businesses seem to think…
What Really Is Big Data? And Why It Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
The Center of Analytics Success Takes on Communication Skills
As technical skills such as programming, application development, and “Big Data” infrastructure management take on added importance, it is imperative…
Big Data and Your Body
A couple of weeks ago we posted about the datafication of everything, with a few examples of what can be…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
