How to Use Analytics for Effective Content Marketing
One of the most effective ways to research the success of a digital marketing campaign is to simply measure your…
Why AI Cannot Survive Without Big Data
It may come as no surprise that the internet has been swelling up with an increasing amount of data, so…
5 Ways Dark Data Is Changing Data Analytics
Dark data is the material a company collects, stores and processes during its daily operations, but typically does not use…
In the Digital Age, Tangible Data Still Matters?
For companies incorporated before the digital age, one of the biggest challenges is digital disruption and successfully managing a complete…
How Real-Time and Location Data Are Revolutionizing the Healthcare Industry
Modern location data and location-based tools can be used for a variety of things in today’s world. They can help…
Busting the Myths of AI and Machine Learning
The topic of machine learning (ML) and artificial intelligence (AI) gets more sensitive as we delve further into the second…
4 Ways Your Marketing Team Can Harness Big Data to 10X Productivity
Increasing workforce productivity is a chief concern of almost every company, and especially in the marketing field, where workers face…
Using Big Data to Minimize the Risks of User-Generated Content
User-generated content has been a boon for marketers for the past couple of years. Research has found that consumers are…
Big Data Gives Patients Greater Control Over their Own Healthcare
Big data has changed healthcare more than almost any other industry. Over the past decade, the majority of discussions about…
