Latest Marketing News
Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
Over one hundred customers were online, poised to hear the webinar. Moments like this can be business magic, but they…
Is Campaign Measurement slowly becoming a farce?
I along with friends in other Analytics companies, work with a number of well known, huge retail chains. And campaign…
Spam Detection in Social Data : A new business?
All of us who use Twitter know the problem of spam Tweets. Spamming on Twitter can happen in several ways.…
The New Face of Commerce; Local, Social and With a Unified Experience
Twice this year Google has attempted to buy a leg up in the local commerce arena and twice they have…
10 Key Considerations for Email, Mobile, & Social
Email, mobile, & social are becoming increasing relevant to consumers.
A simple introduction to incoming links
Incoming links to your website from text, images, or otherwise are a mystery to a lot people who do business…
Defending Your Analytics: Handling Hecklers
The Nature of the Beast The trumpet sounds and the matador, dressed in gold, parades into the ring as a…