How to Reward Relationships Using Social Media Analytics
Here at CI we realize that we are not the only ones working hard in the social media and text…
A Poorly Managed Company’s Tour Guide
Publicly traded companies issue annual reports that increasingly look like magazines. Almost all organizations publish a brochure with glossy pictures…
We’re Not Artists: The Craft of Influencing Decision Makers
It’s frustrating. You put weeks into careful research and analysis, rehearse a big presentation, and the manager spends the whole…
What’s up with Watson?: Responses to comments in Wall Street Journal
The excerpt in the Wall Street Journal sparked some doubts and concerns among readers. I responded to a few, and…
How to Leverage Comments for Greater Success
With all of the content that you write and publish, your ultimate goal is to get your readers to interact…
Big Data, Data Warehousing and the Strata Conference
Having keynoted, spoken at and attended the inaugural O'Reilly Media Strata Conference in Santa Clara over the past few days,…
Social CRM Mainstreaming Continues With Hearsay
I just finished up doing some "judge work" for this year's Gartner/ 1to1 Media CRM Excellence Awards in the category…
The Cost of Social Media
Businesses always seem to be giving away products and services in order to entice people into wanting to buy from…
Who is the MR Heretic?
If you’re a Next Gen market researcher who’s on Twitter or reads blogs, chances are you’ve heard of The Market…
