Use of Analytics in Business Verticals
In the last posts we saw how Analytics has become mainstream & how it is different from the Business Intelligence.
Optimizing Your Content for Your Target Audience
As you get more and more immersed in writing and publishing content for business, you need to take your target…
Social Analytics for PR Agencies
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR)…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of…
IBM Introduces “Smarter Commerce”
Today IBM announced a new initiative called "Smarter Commerce" that ties together $2.5 Billion in acquisitions, organic software assets and…
