Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails.
Predictive Analytics World New York City Conference Announces Speaker Line-Up
New York City, NY – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today…
Transforming Your Business with Analytics – a Series
I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics.…
What Is a Klout Score and Why it Is Important
The Klout score is a metric of your total influence online. The higher your Klout score, the larger and more…
Referrals vs Recommendations vs Reviews
I’m in the process of buying a house. So I asked my friends and posted on Twitter for referrals to…
Use of Analytics in Business Verticals
In the last posts we saw how Analytics has become mainstream & how it is different from the Business Intelligence.
Optimizing Your Content for Your Target Audience
As you get more and more immersed in writing and publishing content for business, you need to take your target…
Social Analytics for PR Agencies
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR)…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…