Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Market Research Bad Practice: If It Ain’t Illegal, It’s All Good
I’ve been to a number of market research conferences where the following argument has been raised in defense of methodologies…
Teradata 3rd Party Influencers and TDWI Takeaways
Over the past couple of weeks I have had the chance to attend both Teradata‘s Third Party Influencers event and…
Dell Offers VoC Advice to Other Companies
Define and sell a compelling vision, but be ready to back it up with a solid business case. Everything can…
SEO for All : Endeca’s SEO Module
Businesses on the Internet today can rise and fall with the power of search. To survive in this search-based economy,…
Voltaire, Apple, and the Myth of Perfect
I’ve been doing a great deal of research on Apple lately for my new book. In so doing, I’ve stumbled…
Auditing the Email Collection Process
I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles.
