How I Estimate (Social/Sentiment/Text Analytics) Market Size
Business loves market-size estimates. They quantify opportunity, measured as the gap between an existing and an addressable market, with growth rates…
Game Analytics: Platform Trends, Monetization and Player Value in Social Games
The Game Analytics industry is arguably still in it's infancy. A list of niche analytics vendors for social and mobile games continues to expand, with…
How BI and Data Analytics Professionals Used Twitter in November
Author: Amanda BrandonSpotfire Blogging TeamLast month was the month of the data scientist, Spotfire’s 4.0 release and much more on…
Integrated Data Among Top Challenges P&G, Kraft and Others Face in Tapping Gartner’s “The Power of Me”
At first glance, the title of a Gartner research paper released a few days ago can be misleading.
Master Data Management: Does an Effective Solution Exist?
by Brenda SomichDespite being a term that has only reached popularity in the last decade, Master Data Management (MDM) is…
Analytics: The widening divide. An IBM/MIT Sloan study
I listened in to IBM’s call about their recent analytics study conducted with MIT Sloan – The Widening Divide (available…
Marketing Executives Aren’t Ready for the Social Explosion of Data
I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and…
Find Value in Online/Social Text and Sentiment: Free Report, Conferences
This is a quick entry to tell you about three things --- My free report, "Text/Content Analytics 2011: User Perspectives…
iPerceptions has a Klout Score of 34
If you are me 2 days ago, you are asking yourself, “What the heck is a Klout Score?” While still in…
How Mobile Analytics Can Help Marketers
As we gear up for the release of the “Moneyball” movie next week, let’s start this mobile analytics post with…
