Analytics: The widening divide. An IBM/MIT Sloan study
I listened in to IBM’s call about their recent analytics study conducted with MIT Sloan – The Widening Divide (available…
Marketing Executives Aren’t Ready for the Social Explosion of Data
I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and…
Find Value in Online/Social Text and Sentiment: Free Report, Conferences
This is a quick entry to tell you about three things --- My free report, "Text/Content Analytics 2011: User Perspectives…
iPerceptions has a Klout Score of 34
If you are me 2 days ago, you are asking yourself, “What the heck is a Klout Score?” While still in…
How Mobile Analytics Can Help Marketers
As we gear up for the release of the “Moneyball” movie next week, let’s start this mobile analytics post with…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts to consider is that around 70% of marketers…
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some…
Influencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens…
Market Research Bad Practice: If It Ain’t Illegal, It’s All Good
I’ve been to a number of market research conferences where the following argument has been raised in defense of methodologies…
