A Next Gen Marketing Research Entrepreneur
Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…
How the Consumerization of Data Leads to More Quality of Life Improvements
In the second post of our series about how people everywhere can use data and tools to make the world…
Lithium Closes Round D of Funding – First Take
On January 5th, 2012 Lithium Technologies announced it had closed Round D funding to the tune of $53.4 million, adding…
How I Estimate (Social/Sentiment/Text Analytics) Market Size
Business loves market-size estimates. They quantify opportunity, measured as the gap between an existing and an addressable market, with growth rates…
Game Analytics: Platform Trends, Monetization and Player Value in Social Games
The Game Analytics industry is arguably still in it's infancy. A list of niche analytics vendors for social and mobile games continues to expand, with…
How BI and Data Analytics Professionals Used Twitter in November
Author: Amanda BrandonSpotfire Blogging TeamLast month was the month of the data scientist, Spotfire’s 4.0 release and much more on…
Integrated Data Among Top Challenges P&G, Kraft and Others Face in Tapping Gartner’s “The Power of Me”
At first glance, the title of a Gartner research paper released a few days ago can be misleading.
Master Data Management: Does an Effective Solution Exist?
by Brenda SomichDespite being a term that has only reached popularity in the last decade, Master Data Management (MDM) is…
Analytics: The widening divide. An IBM/MIT Sloan study
I listened in to IBM’s call about their recent analytics study conducted with MIT Sloan – The Widening Divide (available…
