Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting
Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to…
Swimming with the Smarter Customer: The Speedo International Story
—The following post was written by Laurie McCabe of SMB Group
Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase
For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
A Next Gen Marketing Research Entrepreneur
Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…
How the Consumerization of Data Leads to More Quality of Life Improvements
In the second post of our series about how people everywhere can use data and tools to make the world…
Lithium Closes Round D of Funding – First Take
On January 5th, 2012 Lithium Technologies announced it had closed Round D funding to the tune of $53.4 million, adding…
How I Estimate (Social/Sentiment/Text Analytics) Market Size
Business loves market-size estimates. They quantify opportunity, measured as the gap between an existing and an addressable market, with growth rates…
