Marketing Optimization with LityxIQ
Marketing is one of the pioneering domains when it comes to applications of predictive analytics to Big Data.
Add Branded and Non-Branded Keywords separately in Google Analytics Dashboard
In the new interface of Google Analytics, my favorite feature is multiple dashboards option.
How To Kill It at SEO Like Zappos
Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will…
What is the Future of Social Media Analysis?
It is a fascinating time to be engaged in social media analysis. As people today create increasingly more data through…
Best Thinkers Webinar Series: Liberating Big Data
Join Maggie Fox tomorrow Tuesday March 6th at 12 pm EST / 9am PST for an exclusive live webinar from…
Do You Have a Marketing Attribution Problem?
On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. …
Target, Pregnancy, and Predictive Analytics, Part II
This is part II of my thoughts on the New York Times article "How Companies Learn Your Secrets".
Using Analytics to Identify New Valuable Customers
Value segments can provide useful information for the development of effective Acquisition models. Acquisition campaigns aim at the increase of…
Why Big Data Mining / Analytics is the New Gold Rush
Just mention the words “Big Data” to any technology entrepreneur or investor and observe how his/her face lights up with…
