Do You Have a Marketing Attribution Problem?
On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing. …
Target, Pregnancy, and Predictive Analytics, Part II
This is part II of my thoughts on the New York Times article "How Companies Learn Your Secrets".
Using Analytics to Identify New Valuable Customers
Value segments can provide useful information for the development of effective Acquisition models. Acquisition campaigns aim at the increase of…
Why Big Data Mining / Analytics is the New Gold Rush
Just mention the words “Big Data” to any technology entrepreneur or investor and observe how his/her face lights up with…
Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting
Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to…
Swimming with the Smarter Customer: The Speedo International Story
—The following post was written by Laurie McCabe of SMB Group
Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase
For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
