5 Rules for Better Sales Analytics
Sales performance isn’t just about sales numbers and sales activities. Sure, trends in sales success are deeply tied to sales…
Location Intelligence: Top 12 industries
Location Intelligence (LI) – the ability to map and compare your spatially significant data with your more traditional metrics captured…
Marketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use…
The Benefits of Multivariate Testing Data For Your Online Business
There's no doubt that the competition on marketing nowadays have soared up to a high new level.This is also the…
Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot…
The Analytics Journey
In today’s world, analytics is a widely used terminology but with several different connotations. These differences arise from the various…
The Future of Marketing – it’s all about Data
“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in…
Adding Business to Analytics
As per Wikipedia “A simple definition of analytics is the science of analysis… Business managers may choose to make decisions…
How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR
Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous…
The New Way to Segment For a 6x Greater Return
I have been thinking about this for some time (BTW, this is a short post – hope to ignite some…
