How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Convergence 2013: CMOs Ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week. It was a good show, nearly 12,000 people clamoring to learn as…
Big Data Analytics: Don’t Forget the Endgame
We’re hearing a great deal these days about Big Data and related terms, one of which is Big Data analytics.…
Big Data and Business Intuition Work Together
Author: Cliff Cate, SVP of Customer Support at GoodData. Author: Cliff Cate, SVP of Customer Support at GoodData.Should you rely on your…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
5 Digital Tools for Measuring Offline Events
One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing…
6 Innovative Dashboards
Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow.…
The IT-ization of Consumers
There continues to be a lot of discussion of the trend that's sometimes called "consumerization of IT." I think the…
New Generation of Location Analytics
Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39…
