Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Convergence 2013: CMOs Ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week. It was a good show, nearly 12,000 people clamoring to learn as…
Big Data Analytics: Don’t Forget the Endgame
We’re hearing a great deal these days about Big Data and related terms, one of which is Big Data analytics.…
Big Data and Business Intuition Work Together
Author: Cliff Cate, SVP of Customer Support at GoodData. Author: Cliff Cate, SVP of Customer Support at GoodData.Should you rely on your…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
5 Digital Tools for Measuring Offline Events
One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing…
6 Innovative Dashboards
Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow.…
The IT-ization of Consumers
There continues to be a lot of discussion of the trend that's sometimes called "consumerization of IT." I think the…
New Generation of Location Analytics
Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39…
Focus: Five Resolutions for Digital Marketers
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many…
