Tracking Google Adwords Results in Salesforce: A How-To Guide
This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To…
The Future of Customer Service
The best part of my job is that I get to talk to people, lots and lots of people. I…
Managing Unstructured Data: The Next BI Point of Emphasis
Managing vast amounts of data within internal systems has always been a challenge. But with the rise of the cloud,…
Top Big Data Sectors and Their Unique Challenges
The Big Data industry was a $3.2 billion dollar industry in 2010, expected to reach $10 billion this year and…
Big Data Goes Real-Time
Data seems to be the buzz on the street now, and not just any kind, but Big Data. But what…
Selecting Big Data Sources for Predictive Analytics
Why is big data valuable? Because it’s big? Not really. In fact, very large datasets always come with a very…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
