Selecting Big Data Sources for Predictive Analytics
Why is big data valuable? Because it’s big? Not really. In fact, very large datasets always come with a very…
Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
Convergence 2013: CMOs Ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week. It was a good show, nearly 12,000 people clamoring to learn as…
Big Data Analytics: Don’t Forget the Endgame
We’re hearing a great deal these days about Big Data and related terms, one of which is Big Data analytics.…
Big Data and Business Intuition Work Together
Author: Cliff Cate, SVP of Customer Support at GoodData. Author: Cliff Cate, SVP of Customer Support at GoodData.Should you rely on your…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
